Saturday 29 April 2017

Fashion Merchandising Do's And Don'ts To Be Aware Of

By Katie Onson


Fashion merchandising is unique in the sense that it covers two different industries. While it's important for those majoring in this topic to be aware of fashion trends, both old and new, it's just as vital that they know the business side of things as well. If they're able to cover these areas, success won't be far behind. However, if you'd like to ensure the success in question, here are some of the do's & don'ts of fashion merchandising to be aware of.

DO enroll in a reputable school. In order to become a fashion merchandiser, you must have the education to help you along the way. This is where enrollment comes into play, as companies like Estelle's Dressy Dresses can attest. There are many institutions that young men and women can enroll in, including the Parsons School of Design in New York City. The best way to learn about schools in your area is by conducting research.

DON'T forget that fashion always moves forward. The fashion industry is ever-changing, meaning that specialists have to stay on top of their game. Such logic applies to merchandisers as well, regardless of if they're focused on men's fashion like suits or women's fashion like sweet 16 dresses. When new trends come along, it's important to recognize them. By doing so, you're able to maintain the reputation you have built.

DO keep presentation in mind. In order to sell clothing, regardless of what it specifically entails, presentation goes a long way. To expand on this, let's say that a salesperson is looking to sell suits for weddings. Chances are that the person in charge of selling such attires will wear a considerably professional attire, one that reflects the retailer. The clothes make the man and this is especially true in the business world.

DON'T overlook your competition. In order to sell as much as possible, you must understand what your competition is doing as well. While they might be overlooking aspects you have covered, perhaps they're exceling where you're faltering. Are they moving more merchandise? If so, is it possible that you can price your wares more affordably? These are just a few questions to ask when evaluating your competition.




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