A music promotion agent is a compulsory component to the upcoming artist or bands advancement in the music industry as they are responsible for where they play, when they play and for how long they play. It is all based down to their negotiating skills. The better the negotiator and movie script clearance promotion agent is, the better the likelihood that doors in the music industry will open up sooner compared to knocking endlessly and waiting for an answer.
Even though they are known by many names, commonly talent agents or booking agents. Their primary role is to ensure that an artist obtain exposure. After all there is an idiom that states that bad publicity is good publicity and that is because the job of a music agent is to ensure that an artist looks good, even when they look bad.
Music production agents also work with promoters in order to ensure that everything an artist requires for a performance will be readily available for them, be it a musical instrument, a choir to sing backup vocals or even a specific type of drink they prefer in order to get hydrated before or after the show.
Once an artist has performed or is on tour, the music promotional agent can pat themselves on the back for doing their job. As they have done their part with regards to the artist and all that is left for him to do is their claim to fame.
But all of this does not come for free and remuneration is usually capped at a percentage mark of 20 but as an industry standard is often 10 to 12% commission of what the artist earns. The music promotion agent is not limited to one artist however and can be managing two or three artists at a time.
Contracts are often in place to ensure that these amounts do not fluctuate and that there is a realistic expectation on both sides of what is to be expected from both the music production agent as well as the singer that is being managed.
So their job may seem small, unclear or to bother the artist but there is a method to the madness as they work before during and after the show to make the creative one they represent look like an artist. Press work is limited as that is often handled by a music manager.
The music production manager is a jack of all trades and master of quite a few, having to juggle not only the demands of the singer but those of management in the record label as well as have their ears to the ground in order to stay ahead of the curve.
Even though they are known by many names, commonly talent agents or booking agents. Their primary role is to ensure that an artist obtain exposure. After all there is an idiom that states that bad publicity is good publicity and that is because the job of a music agent is to ensure that an artist looks good, even when they look bad.
Music production agents also work with promoters in order to ensure that everything an artist requires for a performance will be readily available for them, be it a musical instrument, a choir to sing backup vocals or even a specific type of drink they prefer in order to get hydrated before or after the show.
Once an artist has performed or is on tour, the music promotional agent can pat themselves on the back for doing their job. As they have done their part with regards to the artist and all that is left for him to do is their claim to fame.
But all of this does not come for free and remuneration is usually capped at a percentage mark of 20 but as an industry standard is often 10 to 12% commission of what the artist earns. The music promotion agent is not limited to one artist however and can be managing two or three artists at a time.
Contracts are often in place to ensure that these amounts do not fluctuate and that there is a realistic expectation on both sides of what is to be expected from both the music production agent as well as the singer that is being managed.
So their job may seem small, unclear or to bother the artist but there is a method to the madness as they work before during and after the show to make the creative one they represent look like an artist. Press work is limited as that is often handled by a music manager.
The music production manager is a jack of all trades and master of quite a few, having to juggle not only the demands of the singer but those of management in the record label as well as have their ears to the ground in order to stay ahead of the curve.
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