Ford wants its sellers in top condition. That's why the automaker has pledged to match finances on its dealership renovation program, as a motivation to upgrade.
Previous programs
To be able to encourage dealership advancement, Ford is putting together an incentive program that has nothing to do with customer scores or sales volume, according to Ford's Ken Czubay. He explained that this is very different from past efforts.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
The matching from Ford will ideally bring all dealerships to the same level.
Good with all dealerships
Ford has made it clear that all United States dealers and affiliates are anticipated to participate in the program, though it did not announce how much the program will likely cost. Over 70 percent of Ford's Lincoln dealerships have already agreed to the program.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Assuming program will be a good one
According to a recent survey released by NADA, auto dealers are only "mildly positive" regarding restoration programs, as the general assumption is that such programs will lead to making a uniform look for all dealerships. Standardization was highly unpopular among dealerships in the NADA survey, although Ford does allow for some flexibility on a case-by-case basis, notes The Detroit News.
Previous programs
To be able to encourage dealership advancement, Ford is putting together an incentive program that has nothing to do with customer scores or sales volume, according to Ford's Ken Czubay. He explained that this is very different from past efforts.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
The matching from Ford will ideally bring all dealerships to the same level.
Good with all dealerships
Ford has made it clear that all United States dealers and affiliates are anticipated to participate in the program, though it did not announce how much the program will likely cost. Over 70 percent of Ford's Lincoln dealerships have already agreed to the program.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Assuming program will be a good one
According to a recent survey released by NADA, auto dealers are only "mildly positive" regarding restoration programs, as the general assumption is that such programs will lead to making a uniform look for all dealerships. Standardization was highly unpopular among dealerships in the NADA survey, although Ford does allow for some flexibility on a case-by-case basis, notes The Detroit News.
About the Author:
How often have you needed more details concerning a new or pre-owned auto and resorted to an online search on "i want a car loan?" Your search is over, every piece of info you want is at CarDealExpert.com!
No comments:
Post a Comment